The Man We Call Coach

STAN PENNY is considered, by many, to be one of real estate's most respected ambassadors and trainers. His broad and extensive knowledge of the industry has been acquired from a number of different positions that he has held, working with both Brokers and their Agents.

Prior to a career in Real Estate, Stan was involved in retail marketing with a national department store organization. As a catalogue district Sales Manager and department Store Manager, he was schooled in solid business disciplines such as planning, market development, client service, and personnel management. This experience has served him well throughout his real estate career.

Stan’s career in real estate was successful from the start and he ranked amongst the top producers in his franchise organization. This was followed by the successful ownership of two real estate companies and the management of two companies with up to 80 salespeople in very competitive markets.

Succeeding as both an Agent and a Broker, Stan continued his real estate career by staff positions with a national franchise organization as Member Services Director and National Training Director. These positions put him in close contact with both Brokers and salespeople in the development of their companies and businesses.

Stan's special strength and satisfaction was in challenging and developing people to perform at their very best. His practical approach and sense of humor endeared him to many. His training seminars across the continent were always well attended and accepted with enthusiasm. He deservedly earned the affectionate title of "Coach", the name which describes him the best, for he has been mentor to many realtors in our industry.