Ode to Mr. Ogilvy

There have been many firsts in my personal, as well as my business life. I was just 20 years old when I first cracked the spine of David Ogilvy's classic, Confessions of an Advertising Man. I knew instantly, that I had met someone who understood what my mind had been telling me for some time—there's nothing truly 'new under the sun', but inspiration and creative genius, thankfully, YES!

Another, was my first great job as a retail salesman for Bay Bloor Radio in Toronto, Canada. The family that owned this wonderful shop gave me what every young entrepreneurial mind needs... opportunity. Things like profit margin and paste-up were terms I regularly dropped at parties to impress my friends that I was both a business and an ad man. These were heady times.

Many years have passed and retail, wholesale, distribution, radio, desktop publishing, fundraising development, music and the web, have captured my attention along the way. Two things have remained constant in my 25 plus years in business—a passion to avoid growing up and the belief that Marketing is what makes it all tick.

Welcome to my view...

Introduction to Marketing & Advertising Category

By Glenn Davies